Branding . Digital Marketing . Storytelling . Social Media

Find the key you're missing to succeed online  

 

We deliver digital marketing programs that work and treat our clients like partners.

CROSS Communications Inc. is a Canada-based integrated marketing agency comprised of seasoned consultants that build digital content designed to create customer engagement and impact your bottom line. Our prices are guaranteed to be at market value.

The key to our success is simple: develop content that people want, need and will search out.

Content that stands out.

With the right branding, you can can stand out in an overcrowded digital world.

CROSS Communications produces content that works because everything we do is based on strategy and logic. We have over 95 percent success rate with the content we produce for our clients and we get it right the first time, 90 percent of the time. Our work speaks for itself.

This website provides a glimpse into how we think. Please feel free call us anytime in your for a free one hour consultation by phone or in person.

In today's digital marketplace.

People consume content differently than they did even just a few years years ago. Traditional digital and print advertising and public relations tactics are no longer working like they used to.

You need content that stands out

Daily, people are bombarded with an overwhelming amount of content. For the most part, the only content they pay attention to is content they agree to see and that stands out.

If your personal or business brand is not getting the attention you want, you'll want to look at creating content that people want to come to. We refer to this as permission-based marketing.

 

What is permission-based marketing?

Our approach to marketing is permission-based. Here's how it works: 

Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who want to get them. It recognizes the power of the best consumers to ignore marketing. It realizes that treating people with respect is the best way to earn their attention. (Seth Godin)

This video captures the heart of what we believe at CROSS Communications Inc.It will take you 48 minutes to watch. We have studied under Seth and he's been an inspiration in how we do business.

What we believe about content?

We believe it's important to stop interrupting people’s lives with intrusive marketing sales messages and create content that people want.

We also believe in establishing relationships with customers and potential future customers with quality, relevant and helpful content.

We believe content must produce engagement and results. It must impact your bottom-line and drive sales.

We help potential customers find you through channels such as blogs, search engines, and social media.

We help potential customers find you through channels such as blogs, search engines, and social media.

Our approach is focused on attracting customers through content and interactions that are relevant and helpful — not interruptive.

By creating content designed to address the problems and needs of your customers, you attract qualified prospects and builds trust and credibility for your business.

Why your traditional advertising is not working?

Traditional advertising is not working like it once did.

Traditional advertising is not working like it once did.

  • People avoid radio, online and TV advertising and prefer digital music, satellite radio and dTV.

  • Online banner ads are blocked by ad blockers. Even if they don’t get blocked, they have very low visibility due to a symptom called banner blindness.

  • Email sales letters mostly wind up in the spam folder.

  • Outdoor billboards are costly and in many cases, these marketing dollars can be more effective elsewhere.

  • Traditional brochures have limited use. In the digital era, traditional printed materials can be costly and outdated for most marketing needs.

The bottom line is: traditional marketing channels are just not getting the job done anymore.

Technology has advanced and marketing strategies and tactics have evolved to keep up with it.

Why our inbound marketing is effective?

Our inbound marketing is a highly-effective marketing method because we ensure it:

  • leverages personalized content focusing on attracting quality prospects to your company

  • uses content to build relationships with current and future customers

If inbound marketing is done right, you’ll build a dream customer client base with strong relationships based on trust and respect.

 

Our inbound marketing content

Our team is committed to building content that is strategic, logic-based and focused on creating and distributing valuable, relevant, and consistent content designed attract and retain a clearly-defined audience.

When done right, it will ultimately, drive profitable customer action.

Instead of pitching your products or services, we develop content marketing that is about providing truly relevant and useful content to your prospects and customers to help them solve their issues.

It gives answers to the specific pain points your current and potential future customers may be seeking help with. 

It's content people want geared to their personal interests to help solve problems they may have. 

The key to our success is simple: develop content that people want, need and will search out.

It recognizes the power of today's consumers to ignore much of traditional marketing. It realizes that treating people with respect is the best way to earn their attention and ultimately their business.

 

Why we stand out?

CROSS Communications Inc. is a collective of gifted minds specializing in inbound and content marketing. We also have a strong background in traditional outbound marketing.

To learn more about how we can help you, click the link below.